Our sales staff has one goal when helping our customers: To help you find the appropriate equipment for your skill level and/or clothing for the environment you will be out in.

Our staff does not work on commission so count on the fact that you will be shown the right product(s) to suit your needs and budget when you shop our stores.

Whether the base of your skis or board are dry and you're sticking to the snow or you need your bindings mounted or adjusted, our highly trained service techs can take care of your every need.

Our techs are certified by the brands we sell and service and delivery quality work to increase your safety and enjoyment out on the slopes.

The Nichols Family has been in business for 70 years now and chances are, when you visit our Dearborn or Waterford location, you will be greeted by one of our family members.

Each and every one of our amazing staff are avid skiers or snowboarders and some have been industry reps and have held various positions throughout the industry over the years.